In keeping with the zoo theme, let’s talk about the elephant in the room now shall we? Why a moving company? Yes, this announcement has garnered some inquisitive, perhaps puzzled, looks followed by that very question. Honestly put, Anthony and I are entrepreneurial geeks. An exciting evening at home often includes a nice bottle of wine and multiple episodes of Shark Tank, The Profit, or both. We enjoy brainstorming, debating, and picking matters of business apart. We have both had our hands in business ventures of varying levels of complexity over the years, but we have never before ventured into business as partners. When the brainstorming, debating, and picking apart was turned on our dear friend’s business that was for sale, we stumbled upon our first opportunity to explore this unchartered territory.
We have already learned quite a bit about working together, and are confident that those lessons will continue. But, one of the most interesting lessons to date came during a brainstorming meeting with a marketing firm. Going into that meeting we both thought we were at opposite ends of the spectrum with regard to how we planned to approach the business. We both have a solid basis in business with years of great experience in operations, sales, management, negotiations and more to draw on. But, when you boil it down Anthony is the engineer and I am the creative…different, right? What we learned during that meeting is that we are actually more similar than different from a marketing perspective. Of the twelve different marketing archetypes, we are the same, not different at all! We are both caregivers. As the highly esteemed, marketing guru we were meeting with pointed this out, it was as if the windows and doors were blown open and a beautiful bath of sunshine illuminated this whole idea. We were onto something and we didn’t even realize up to that point how in sync our ideas and motivations for pursuing this together were. But, what we did agree on is that we wanted to make a difference with this business and having the caregiver mentality at the heart of our plans was definitely in line with doing just that.